The creative and playful spirit of Studio Underd0g made itself known again with the presentation of one of its most recent and colorful proposals: the Avocado and Guacamole models. During a brief conversation with Ida, a representative of the brand, the independent studio spoke about these new pieces, which perfectly reflect the philosophy of the company, where fun design coexists with contemporary watchmaking.
The design immediately stands out for its aesthetics. The different shades of green visually recall avocado and guacamole, translating a culinary reference into a surprisingly elegant and original dial. As happens with many Studio Underd0g watches, the result is a balanced mix of creativity, humor, and attention to detail.
During the conversation, Ida also commented that this was the first time the brand had visited Vancouver, although they had previously been in Canada, specifically in Toronto. For the team, the experience has been very positive, not only because of the city itself but also because of the community of watch enthusiasts they have been able to meet.
The philosophy of the brand
Studio Underd0g was founded by Richard Benc with the idea of creating a brand that would stand out for its creativity within the watch industry. The name reflects precisely that spirit, an independent brand that, like an “underdog,” competes with fresh and original proposals. Even the use of the number 0 instead of the letter “o” seeks to differentiate the brand and reinforce its unique identity.
Overall, proposals such as Avocado and Guacamole clearly show the creative direction of Studio Underd0g. With bold designs, unexpected inspiration, and a strong visual personality, the brand continues to establish itself as one of the most original voices in contemporary watchmaking.
