Founded in La Chaux-de-Fonds, Switzerland — the cradle of world watchmaking — White Star Watch traces its origins to the visionary Henri Weiss, who established the brand under the name Edelweiss before it became White Star Watch. From the outset, Weiss understood the importance of international reach, filing revolutionary patents and pioneering the transition of watches from pocket to wrist.

Four generations of the Weiss family guided the brand through more than a century: Henri Weiss's son continued the legacy until World War II, and in 1942 Philippe-Joseph Weiss took over, overseeing expansion with a second and third manufacture. In 1951, the brand created the iconic Diagrafic — a timepiece that remains at the heart of the White Star collection today. During the quartz crisis of the 1970s and 1980s, the brand refused to abandon mechanical movements and scaled back production, before the last Weiss descendant transferred ownership in the late 1980s.

Today, White Star Watch has been reborn with renewed creative energy, reinterpreting its historic models — the Diagrafic (1951), Neografic (1953), and Unigrafic (1958) — for a new generation, carrying 130 years of horological heritage into the present.