Wenger is a heritage Swiss brand in watches and travel/business gear, with roots stretching back to 1893 in the Jura region of Switzerland. Originally famed as one of two official makers of the Swiss Army Knife, Wenger has since refocused its identity post‑2005 as a specialist in precision watches and intelligently designed luggage and backpacks—offering Swiss craftsmanship at accessible price points.
Known for its reliable, functional and stylish design language, Wenger marries a retro‑modern aesthetic with practical features—for instance, ergonomic compartments, durable materials, and clean Swiss design influences. Its products include collections like City Classic, Vintage Sport, Seaforce in watches, and well‑engineered business/backpack gear like the Pegasus, Synergy and City Traveler series. The brand targets active urban professionals and travelers who value everyday functionality combined with polished, minimalist styling—a demographic that appreciates Swiss reliability without a luxury‑price.
