Watchcraft is a boutique art-horology brand founded and hand-operated by Eduardo Milieris in his New York City studio. Established in 1994 in Long Island City, NY, it specializes in hand-wrought, limited‑edition timepieces, bracelets, and Apple Watch bands. Each piece is sculpted from solid metals—brass, copper, sterling silver—oxidized, engraved, and then individually hand-painted, making every watch truly unique. The design philosophy centers on retro-modern fusion: embracing industrial, urban aesthetics with evolving metal patinas that age fluidly with wear. The brand melds artistic craftsmanship—welding, sculpting, painting—with functional reliability, powered by robust Citizen quartz movements.
Watchcraft
1994
Founded in Long Island City, NY by artist Eduardo Milieris.
2024
Released Solar Eclipse model in copper as part of the Heaven and Earth collection, celebrating the 2024 celestial event.
2025
Hosted a promotional giveaway drawing at Watchcraft headquarters (July 11–13 entry period).
