Trauffer Watches is a Swiss‑heritage watch brand born in 2021, merging traditional Swiss folklore motifs with contemporary watch design. The company positions itself as an authentic Swiss folk‑inspired entry in watchmaking, serving a niche looking for approachable, stylish timepieces rooted in national visual identity.
The brand is built on a retro‑modern fusion aesthetic: watches showcase playful yet tasteful references to Swiss symbols—Edelweiss blossoms, cows (“Chüehli”), and Alpine charm—fixed into dials, straps, and metal embellishments.Targeted at young, culture‑rooted Swiss consumers and collectors abroad, the watches appeal to those who value folklore and heritage but also want quality, Swiss‑made craftsmanship at accessible prices. Brand ambassadors include Swiss athletes and traditional champions, reinforcing the tie to authentic Swiss identity and contemporary lifestyles.
