Titoni is an independent, Swiss-made watchmaker in the mid‑price segment, offering mechanical wristwatches that combine timeless retro‑modern design with affordability and craftsmanship. Known for its proud family‑owned heritage since 1919, the brand seamlessly blends tradition with modern technology: classic aesthetics, precision engineering and attention to detail are woven into each timepiece. Its design philosophy emphasizes elegant yet robust styles—think understated dials, clean lines, and vintage-inspired elements like domed crystals and retro fonts—appealing to enthusiasts who value subtlety over flash.
Titoni
TITONI WATCHES Official
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1919
Founded as Felco (later Felca) by watchmaker Fritz Schluep in Grenchen, Switzerland.
1952
Brand name TITONI introduced, together with the plum‑blossom logo for Asian markets.
1969
Launch of the Airmaster model, marking a milestone for the brand’s modern classic design.
1979
Introduction of the Seascoper diver’s watch, robust and water‑resistant for adventure enthusiasts.
1981
Third generation Daniel Schluep takes over leadership, consolidating global expansion.
2006
Launch of Master Series with COSC‑certified chronometers, upscale complexity.
2019
100th anniversary; debut of the Line 1919 and introduction of Titoni’s first in‑house T10 movement.
2020
T10 movement receives COSC chronometer certification and is used in models like Seascoper 600.
