Straton Watch Co. is a bold and innovative watch brand specializing in high-quality, retro-inspired timepieces with a modern twist. Known for their distinctive designs, Straton combines vintage aesthetics with contemporary durability, offering watches that stand out for their unique style and robust construction. Their collections often feature bold colors, striking dials, and reliable automatic or quartz movements, catering to watch enthusiasts who appreciate both form and function. With a focus on affordability without compromising on craftsmanship, Straton Watch Co. delivers eye-catching watches for everyday wear, motorsport-inspired models, and dive-ready designs—all built to make a statement.
Straton Watch Co.
STRATON WATCH CO. Official
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2015
Straton Watch Co. is founded by Kyle Schut, a watch enthusiast inspired by vintage motorsports. The brand launches with a focus on bold, retro designs tied to 1970s racing chronographs.
2017
The 'Speciale' model debuts, featuring a distinctive squared case and Swiss Valjoux 7750 automatic movement. It becomes Straton's flagship design, praised for its automotive aesthetic.
2018
Introduction of the 'Vintage Driver Chrono,' directly influenced by Schut’s 1977 Alfa Romeo. The watch gains traction through successful crowdfunding campaigns.
2020
Expansion into the 'Syncro Sports' line, offering dive-ready watches (200m water resistance) with retro racing dials, blending functionality and vintage style.
2023
Launch of the limited-edition 'Legera Bullhead,' a reverse-crown chronograph, and new 'Speciale' colorways (e.g., 'Plum & Off-White'), produced in small batches.
2024
Straton celebrates nearly a decade in the microbrand space, with a loyal global following and emphasis on affordable, passion-driven designs.
