Shelby Watch Co. is a Canadian microbrand specializing in high-performance mechanical tool watches. Founded by Matthew McMillan, a paramedic with over 15 years of experience, the brand focuses on creating timepieces that blend rugged functionality with thoughtful design. The flagship model, the MEDIC, is a 40mm automatic watch featuring a pulsometer and asthmometer scale, catering to first responders and outdoor enthusiasts. Designed and assembled in Barrie, Ontario, Shelby Watch Co. emphasizes durability and practicality, offering watches built to withstand the rigors of daily life.

The MEDIC is crafted from 316L stainless steel, offering 150m water resistance, and is powered by the MD 7081 automatic movement with a 42-hour power reserve. Its dial features syringe hands and a bidirectional rotating bezel, all lumed with BGW9 for enhanced legibility in low-light conditions. The watch's design reflects a retro-modern fusion, combining vintage-inspired aesthetics with contemporary functionality.