Poiray Paris is a Parisian jewellery and watchmaking house anchored in the heart of Place Vendôme, renowned for its Art Déco design signature and its pioneering role in interchangeable watch bracelets. Since the 1980s, the Maison has built its horological reputation on two iconic collections — Ma Première and Rive Droite — whose distinctively feminine, round or rectangular cases in yellow gold, rose gold, and steel have made them classics of French fine watchmaking. Poiray was a pioneer in allowing wearers to change watch straps in an instant, thanks to a proprietary ratchet-opening system — enabling effortless transitions from exotic skins to metallic mesh, pearls, or satin. In jewelry, the Maison stands as one of the first houses on the Place Vendôme to have integrated fine stones across its collections — building an unmatched expertise in chromatic palette, gem selection, and artisanal techniques. The house's savoir-faire encompasses champagne-bubble pavé settings, grain settings, and the exclusive Poiray Cut — as well as the ciselure (chasing) technique that defines the Dune de Poiray collection. Today, Poiray's universe spans watchmaking, haute joaillerie (Flower Poiray), and everyday jewellery — each line expressing a boldness, craft, and feminine audacity that has defined the Maison since its founding.