Orlam is a Swiss heritage watchmaker specializing in classic, mechanical timepieces with a vintage-modern aesthetic. Founded in 1931 in Bienne (Biel), Switzerland, the brand prides itself on “craftsmanship first,” creating honest, Swiss‑made watches with authentic heritage and timeless design. Its design philosophy blends retro-inspired elements (like open-heart and skeleton dials) with modern simplicity, making high-quality Swiss movements accessible and meaningful to today’s consumers. Emphasizing sustainable innovation and durability, Orlam positions its watches as lifelong companions that honor every moment – combining clarity of design with eco‑conscious materials and manufacturing.
Orlam’s product lineup (though details are limited) appears to include minimalist three-hand models, skeletonized automatics, and possibly sport-styled divers, all reflecting the brand’s clean, timeless look. The key selling points are its authentic Swiss craftsmanship, accessible pricing (making “Swiss-made” attainable), and the fusion of classic style with modern sustainability. In short, Orlam caters to a discerning, younger audience that values origin, clarity and meaning in their accessories. The brand targets watch enthusiasts who appreciate heritage aesthetics and ethical production – effectively blending retro charm, reliable build quality, and conscious design into each timepiece.
