MAT — Mer Air Terre (Sea, Air, Land) — is a French watchmaking house founded in Paris in 2003 by Fabrice Pougez. The name condenses the three environments where precision matters most, and the brand's watches are built accordingly: automatic timepieces that combine traditional savoir-faire with innovative technology, designed to meet the highest standards of reliability, legibility, and endurance in the field. MAT's military heritage is a cornerstone of the brand's identity. Trusted by the RAID — France's elite law enforcement intervention unit — and by rescue professionals of the SNSM (Société Nationale de Sauvetage en Mer), MAT automatic watches have proven themselves in extreme conditions that demand absolute dependability. Among the brand's ambassadors is Bruce Dickinson, frontman of Iron Maiden and licenced commercial aviator, whose dual life as a rock icon and pilot embodies the spirit of pushing limits that MAT champions. The brand also serves as official timekeeper of the Voiles d'Antibes classic sailing regatta. Collections span the full spectrum of the brand's three-element philosophy: the Picobello — the flagship line in grade 5 titanium, known for its versatility and refined design; the Aviation range, built for pilots and aviators; the Aventure line, designed for field and outdoor use; the California, a symbol of individuality; the Urban Club, a modern classic series; and the SNSM collection, a solidarity-driven line supporting French sea rescue. MAT is made in France, with its showroom located in the Madeleine district of Paris.