Luch is the watch brand of OJSC 'Minsk Watch Plant', a Belarusian manufacturer with more than 65 years of history in watch production, which has allowed it to produce reliable, high-quality watches that keep up with the times. Keeping the traditions of quality, the plant describes having found the balance that lets it successfully combine time-tested technologies with modern methods of work and the exclusive developments of its designers and constructors.

The plant operates a full cycle of mechanical watch production. Over the course of its existence it has developed more than 20 movements and produced an even greater number of watch models. Its catalogue spans men's, women's, unisex and children's watches as well as accessories, and the company also undertakes special orders and other production alongside its own collections. Luch maintains a museum of its history and is based at 95 Nezavisimosti Avenue in Minsk.