klokers is a Swiss Made watch brand that its own site defines as franco-Swiss, and that stands on a single idea: reading time differently. Where a conventional watch turns hands over a fixed dial, klokers turns the dial itself, so the reading happens against a fixed marker — a reversal that gives the watches their unmistakable face and, in the brand's words, goes against the run of time itself.

The construction follows the same logic of freedom. The watches are modular: cases, discs and straps come apart and recombine, and the brand's configurator offers more than six hundred combinations, so the piece is assembled by the wearer rather than chosen off a shelf. Processes, techniques and assembly are Swiss Made, and the originality of the design has produced objects recognised well beyond watch circles.

The KLOK-01 is the emblematic model and the anchor of the range, offered in executions including the KLOK-01 Heritage, the KLOK-01 Black Reflex and a 5th Anniversary limited series, joined by the Metal collection in finishes such as Midnight Blue and Blue Note.