Founded in 2001, Julius is a fashion watch brand from Seoul, Korea, known for popular designs aimed at a young audience. After much effort to build the brand it became a major international name in 2015, and in 2012 it was honoured with the Best Design Award at the Hong Kong Watch Fair. Welcomed enthusiastically by women from its first days in Korea, the brand spread abroad and was registered through the Madrid International Trademark System in over 30 countries including the United States, Canada, Mexico, Iran, Vietnam, India, the Philippines, Thailand and China.

The name is built as an acronym — Joyful, Unique, Love, Ideal, Unusual, Shining — and the brand targets young customers who follow Korean and international fashion trends and want a product that saves cost without giving up on presence. Julius runs a closed manufacturing process, with designs by Korean fashion experts, imported Japanese machinery and assembly in China to international standards, positioning itself in a competitive mid-range price segment.

The catalogue is organised around three lines: Julius Limited, produced in limited quantities with a high-end movement and a 304 stainless steel case; Julius Home, designed for men with a solid alloy case at an affordable price; and Julius, aimed at women who follow fast fashion with designs updated to youthful trends. The brand has been represented by the Korean actress Kim Yoo Jung and by the singer Cheng Xiao, known as Seung So, a member of the girl group Cosmic Girls.

On the technical side Julius lists Japanese movements, modern vacuum plating technology, stainless steel bands, tempered mineral glass with good impact resistance and water resistance across the range. Ownership is backed by a one-year warranty on the watch with one free replacement, and five years of free battery replacement.