Jowissa is a Swiss watch brand specializing in elegant, Swiss-made timepieces that blend traditional craftsmanship with contemporary design. Founded in 1951 by Josef Wyss in Bettlach, Switzerland, Jowissa has evolved into a third-generation family-run business. The brand is renowned for its signature faceted crystal designs, which add a touch of brilliance to each watch, and its commitment to offering high-quality Swiss watches at accessible prices. Jowissa's collections cater to both men and women, featuring a range of styles from classic to modern, ensuring there's a timepiece for every taste.

The design philosophy of Jowissa emphasizes bold aesthetics and vibrant colors, aiming to make a statement on the wrist. Each watch is assembled by hand in Switzerland, ensuring meticulous attention to detail and adherence to Swiss quality standards. The brand's dedication to innovation is evident in its use of unique materials and design techniques, such as the incorporation of cut glass reminiscent of gemstones, which has been a hallmark since the 1960s. Jowissa's watches are not just timekeepers but also fashion accessories that reflect personal style and sophistication.