Forward Watch Co. is an American microbrand founded by Chase Mardis in Houston, Texas, built around a single, defining belief: time always moves forward, and all you have to do is keep moving with it. Rooted in the spirit of discipline, resilience, and forward momentum, the brand set out to create rugged, purpose-driven timepieces for those who refuse to stand still. For Mardis, watches have always been more than functional instruments — they are storytellers, silent companions through life's peaks and valleys, constant reminders that progress never comes from standing still. Every piece is designed with that philosophy at its core, serving as a tool rather than a trophy, built to be worn hard and to mean something on the wrist.

Each Forward Watch Co. timepiece is hand-assembled in Houston, combining purposeful design with meticulous hands-on craftsmanship to meet rigorous standards of durability, function, and reliability. The brand's debut offering, the "Deep in the Heart" Collection, captures the Texas identity in two releases: The Stars at Night, inspired by the vast summer skies of Central Texas, and The Gonzales, paying tribute to the defiance of 1835 with the iconic "Come and Take It" cannon at the center of its dial. Wherever they are worn in the world, Forward watches carry a piece of Texas with them.