DOXA is a heritage Swiss watch brand specializing in robust dive and adventure timepieces. Founded in 1889 by Georges Ducommun, the company is best known for its SUB series of diving watches that blend vintage style with practical innovation. Its flagship model, the SUB 300 (launched 1967), featured a patented rotating bezel and a signature bright orange, design cues that remain iconic for the brand. Over the decades DOXA has gained a reputation as a benchmark for diving watches, combining mid-century aesthetics with technical reliability for professional and sports divers.
The latest DOXA models exemplify this retro-modern mix of style and utility. For example, the SUB 300T “Clive Cussler” edition features a handmade “vintage compass” dial and a distressed aged-steel case, underscoring DOXA’s nostalgic design approach.
