The Damiani Group comprises seven brands of international standing, each characterised by an all-Italian manufacturing excellence and artistic expression. Its Maisons revisit tradition with a progressive vision, enhancing the characteristics of every single brand and the role they play in the lives of their customers. The Group produces and distributes luxury goods in four closely related categories: Jewelry, Retail, Watches and Art Glass. Its jewelry Maisons are Damiani, Salvini, Bliss and Calderoni; Venini, the historic Murano-based artistic glassmaker, covers art glass; and Rocca is the Group's premier multi-brand watch and jewelry distributor.
The Damiani jewelry story is that of an Italian family strongly linked to tradition and to a passion for the goldsmith's art, designing and manufacturing precious and unique jewels across three family generations. The company is led today by the Damiani siblings — Guido, Silvia and Giorgio Grassi Damiani — with Guido Damiani as Executive President, and remains headquartered in Valenza. Creativity, craftsmanship, originality and quality are the values that distinguish the Group's brands, whose design creations the house describes as true masterpieces of the goldsmith's and the glassmaker's art. In 2026 the Group significantly expanded its hard luxury portfolio by acquiring the Swiss watchmaker Baume & Mercier from Richemont, adding a specialist Maison with a 200-year heritage to its stable and marking a decisive step into fine watchmaking.