Charles-Auguste Paillard is a Swiss Made watch brand that carries the name of the nineteenth-century watchmaker and is identified by his CAP monogram. The brand presents each of its timepieces as an expression of Swiss watchmaking craftsmanship carrying a spirit of continuous innovation, and it is a member of the Swiss Independent Watchmakers Pavilion, the organisation that exhibits independent Swiss Maisons in Geneva, Hong Kong, Moscow and Mexico City.

The catalogue is organised into named collections rather than references: Studio, Bonica, Watchart, Everest, Flight Master, Heritage, Global Timeless, Knight, Wolfette and Astronova. The spread of those names describes the brand's range — Heritage and Global Timeless on the classical side, Flight Master and Everest on the instrument side, and Watchart where the dial becomes the subject rather than the background.

The brand communicates primarily through its Chinese-language official site, which reflects where much of its commercial activity sits, and it maintains the Swiss Made designation across the collection.