BREDA is a Dallas-based timepiece brand founded by Amir and Shabeena Meghani and part of the Meghani company, offering a refreshing take on beloved classics for which time is "our medium, our mentor and our muse". It takes a genderless approach, breaking with the binary traditions of the watch industry so that its designs suit anyone who wears them, and holds that quality should be a standard rather than a privilege. Through BREDA Studio and its Time & Space series, the brand also shares conversations with artists and musicians about the things they carry.

Its collections include the Jane, with a delicate 23 mm oval case offered on bracelets, tethered chains, leather straps and as a time charm; the Pulse, a slim 26 mm rectangular watch; and the Virgil, Esther, Coda and Revel lines, alongside time rings and a time choker. The watches use Japanese Miyota quartz movements in stainless steel or gold-plated cases, are backed by a two-year warranty and are priced from around $195.