Bouveret France is a distinguished luxury artisanal atelier specializing in watch straps and leather goods. Founded by Gérard Bouveret in 1987 following over a decade of apprenticeship within the Rochet Group, the company reflects a deep heritage rooted in the Hauts Doubs—a historic cradle of French watchmaking. Renowned for its master leather craftsmanship, Bouveret combines timeless artisanal techniques with exceptional materials. Its workshops—now part of Rochet Group’s luxury Made in France production—execute around 60 distinct manual operations per piece, transforming noble skins (such as alligator, ostrich, lizard, python, galuchat, and calf) into elegant, durable, and soulful creations. Bouveret's offerings cater both to high-end watchmakers and discerning jewelers, targeting clientele who value craftsmanship, customization, and French-made quality.
Bouveret
Bouveret France Official
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1987
Gérard Bouveret, after over a decade apprenticing at Rochet Group, founded Gerard Bouveret Creation in Hauts Doubs, the historic French watchmaking region.
2017
Approximately 30 years later, Bouveret reintegrated into Rochet Group, becoming its luxury Made in France production unit.
2021
Rochet Group acquired Bouveret, integrating its high-end leather craftsmanship into the group's offerings.
2024
Bouveret France merged with Sibra under Rochet Group to form Sibra Bouveret Manufacture, consolidating luxury bespoke and first-equipment leather strap production in Besançon.
