Bohen Watches is a Swiss-Made, family-run luxury watchmaker based in Marseille, France. Founded by designer Blaise-Dominique Giuliani, its mission is to deliver exceptional timepieces crafted without compromise and offered at “factory price”—eschewing traditional retail markups to maintain independence and design purity. The brand emphasizes excellence through limited production, ensuring intricate, handcrafted finishes and high-end performance. Notable innovations include the world's first internal date magnifier and a satellite lens, plus fully decorated, rhodium-coated movements—even on models without transparent case backs. Bohen positions itself for discerning clients who value rarity, artisanal quality, and timeless design over brand logos and mainstream trends. Their approach blends retro-modern aesthetic cues—with elegance, precision, and endurance at its core.
Bohen
Bohen Watches Official
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2020
Initiated project; community building via newsletters, voting between two models (Mille-Mer vs StarDiver), prototyping, followed by a mini series and presentation events.
2022
Launched final price announcement for Bohen Mille-Mer at €2,000 excl.-tax, began accepting American Express, addressed Covid-related production delays, and advanced the StarDiver project with professional divers.
