Blütezeit Wien is an independent watch brand designed in Vienna and produced entirely in Europe. Its name means "heyday" or golden age, and it sets out to help Austrian watchmaking flourish again: after a line of renowned 19th-century Viennese makers such as Johann Marenzeller, Carl Suchy & Sons and J.T. Winnerl, Austria spent more than a century in the shadow of Switzerland and Germany. The brand was created by Dieter Altenburger, who designed every component himself; the only part he did not design is the movement. Self-financed, it follows the principle of NMTN, "nothing more than necessary": no names on the watches, which are simply numbered, and no superfluous text on the dial.

Every model shares a slim cushion case only 6.9 mm thick, with sapphire crystal front and back, 3 ATM of water resistance and a five-year warranty, built around the hand-wound La Joux-Perret 7380 with a 90-hour power reserve, Côtes de Genève, blued screws and regulation in five positions. N°1 has a brushed midnight-blue dial in a 38 mm case, N°2 a hand-made guilloché barleycorn dial by Jochen Benzinger in black, red or blue, N°3 a grained champagne or blue dial with fire-blued hands, and N°4 a draperie guilloché dial by Yann von Kaenel. Parts come from Germany, Austria and Switzerland, as every dial states, and each watch is assembled in Vienna, with prices from €3,000 to €5,000 before VAT.