The Union de la Bijouterie-Horlogerie (UBH) is the leading professional association representing the jewellery and watchmaking industries in France. Bringing together approximately 2,700 jewellers, watchmakers, and industry professionals, UBH works to defend and promote the interests of the profession while supporting innovation, education, and business development across the sector.

Through its advocacy, training programs, market research, and collaborative initiatives such as Le Club UBH, the organization helps shape the future of the French watch and jewellery industry while strengthening relationships between brands, retailers, suppliers, and public institutions. Each year, the prestigious UBH Trophies recognize companies and individuals whose work is advancing the industry through innovation, customer experience, sustainability, and craftsmanship.

Northern Watch Services Inc. Receives the 2026 UBH Customer Experience Innovation Award

We are incredibly proud to announce that our parent company, Northern Watch Services Inc., and our founder, Thomas J. Sandrin, MBA, have been honoured with the 2026 UBH Trophée de l'Innovation Expérience Client (Customer Experience Innovation Award) during the prestigious UBH Awards Ceremony held on June 29, 2026, in Paris.

Presented by the Union de la Bijouterie-Horlogerie (UBH), this distinction recognizes outstanding initiatives that improve and redefine the customer experience within the French watch and jewellery industry.

Receiving this award is a tremendous honour and reflects our ongoing commitment to building stronger connections across the global watch and jewellery community. Through the work of Northern Watch Services Inc. and our media platform WatchDNA, we strive every day to bridge brands, retailers, and consumers across both sides of the Atlantic through innovative marketing, digital solutions, retail support and educational content.

Although Thomas was unfortunately unable to attend the ceremony in person, he was deeply honoured to receive this recognition from one of the industry's most respected professional organizations.

Congratulations to All 2026 UBH Trophy Winners

The 2026 edition of the UBH Awards celebrated innovation across multiple areas of the jewellery and watchmaking industries. We would like to congratulate every recipient for their remarkable achievements.

• Customer Experience Innovation Award
  Thomas J. Sandrin – Northern Watch Services Inc.
• Digital Innovation Award
  Amine Allali – Canova
• Innovation in Trade & Craft Award
  Marc Aimonino – Argentic
• APICIL CSR Innovation Award
  Benoit Damay – Bijouterie Clivia Damay
• French Watch Award
  Gilles Rocher – Pierre Lannier
• Special Jury Award
  David Ohayon – Smartlet

A Recognition That Extends Beyond One Company

This recognition represents much more than an individual achievement. It highlights the growing collaboration between the Canadian and French watch and jewellery industries and reinforces the importance of innovation, entrepreneurship, and customer-centric thinking.

As a proud member of the Union de la Bijouterie-Horlogerie (UBH), Northern Watch Services Inc. is committed to strengthening relationships with French brands, retailers and manufacturers while continuing to develop new initiatives that benefit the industry internationally.

Through our consulting agency, retail marketing services and the growing global community of WatchDNA, we remain dedicated to helping brands connect more effectively with consumers while promoting the exceptional craftsmanship and heritage of watchmaking and jewellery.

Looking Ahead

We extend our sincere thanks to the Union de la Bijouterie-Horlogerie (UBH) the members of the jury and all of the partners who continue to champion innovation within our profession.

This award inspires us to continue investing in new ideas, stronger partnerships, and meaningful customer experiences that will help shape the future of the watch and jewellery industry for years to come.

We are honoured to stand alongside this year's exceptional recipients and look forward to continuing our mission of connecting the global watch and jewellery community.