Maserati Watches is an Italian‑heritage watch & jewellery brand born from the Trident legacy of Maserati cars, produced under Morellato S.p.A. The brand occupies a niche at the intersection of automotive‑inspired design and accessible luxury.
With a design philosophy rooted in retro‑modern fusion, Maserati Watches emphasizes stylistic cues drawn directly from iconic cars—tachymeter bezels, counters evoking dashboard instruments, polished and satin‑finished cases, and dynamic 3D dials. Collections boast automatic MIYOTA movements in sporty Velocità models, classic leather‑strapped editions, and sporty jewellery pieces that combine steel, ceramic, and braided leather.
1914
Founding of Officine Alfieri Maserati in Bologna by the Maserati brothers, launching the Trident symbol.
1926
Launch of the first Maserati car, the Tipo 26, debuting the Trident logo and a winning racing heritage.
1937
Adolfo Orsi acquires Maserati; HQ moves from Bologna to Modena, marking a transition in ownership.
1957
Presentation of the 3500 GT at Geneva Motor Show; Maserati enters production of luxury grand tourers.
1963
Launch of the first Quattroporte luxury sports sedan, pioneering its segment.
1993
Acquisition by Fiat, later full control under Ferrari, elevating Maserati’s luxury performance credentials.
2007
Debut of the GranTurismo grand tourer, re‑establishing Maserati’s design excellence and performance.
2020
Introduction of the MC20 super‑sports car, ushering in a new era of Maserati performance.
2022
Launch of the MC20 Cielo (spyder) and the Grecale SUV, expanding into electric and everyday luxury performance.
