Sandoz 1870 is a Swiss watch maison founded in Neuchâtel in 1870 by Henri Sandoz, whose family had already been rooted in the art of jewelry and clockmaking for generations — a lineage traceable to the 16th century. Henri Sandoz devoted himself to the delicate craft of Swiss horology and guided the house to one of its most distinguished achievements: recognition from the Neuchâtel Observatory, an honour that placed the Sandoz name among the finest in Switzerland. The family crest, which carries the Sandoz heraldic symbols — a strong arm and axe representing leadership, and a noble headdress symbolising honour and righteousness — remains the visual foundation of the brand's identity today. After a dormant period, Henri Sandoz & Fils SA has been re-established at Rue du Môle 1 in Neuchâtel, under the leadership of CEO Gregory Humair and creative director Rodolphe Cattin — a Swiss master designer trained at the École des Arts Appliqués in La Chaux-de-Fonds, who previously worked with Omega, Tissot, and Longines (where he created the celebrated 'Rodolphe by Longines' concept), and founded his own independent design studio in 1989. Under Cattin's direction, the revived Sandoz produces automatic and quartz collections — including the Bachelin Automatic, CDF 75 Automatic, Chaumont Automatic, Rochettes Automatic, and Tivoli Automatic — blending the heritage of one of Neuchâtel's historic houses with a modern, refined design language.