The watch industry will have a new epicenter in Las Vegas in 2026. JCK and Luxury are strengthening their Timepieces initiative through key partnerships that elevate the experience for brands, retailers, and collectors during their events taking place May 29 to June 1, 2026, with invitation-only access on May 27 and 28.
After announcing the expansion of the watch category, JCK and Luxury are consolidating this destination through collaborations with the Fondation Haute Horlogerie, RedBar Group, and the American Watchmakers-Clockmakers Institute, integrating education, networking, and hands-on experiences into the show.
An Exclusive Destination for Watchmaking in Las Vegas
Timepieces at JCK and Luxury continues to position itself as a strategic meeting point for the industry. The space will feature a carefully curated selection of watch brands that have chosen the event as their exclusive Las Vegas showcase.
Exhibiting brands include Citizen Watch US, Frederique Constant, Alpina Watches, Accutron, Bulova, Movado Group, G-SHOCK, CASIO, Fossil Group, among others.
Watch Education at the Core
The participation of the Fondation Haute Horlogerie represents a key move for JCK and Luxury. Recognized for promoting watchmaking culture and artistry internationally, the foundation will bring educational resources, specialized content, and practical experiences aimed at deepening technical and cultural understanding behind each timepiece.
This collaboration reinforces JCK's mission to provide a comprehensive experience for watch buyers in North America, raising the educational standard within the show.
Community and Collecting at the Center of the Experience
Another highlight will be the global meet-up hosted by RedBar Group, considered the world’s largest watch enthusiast community. This invitation-only event will bring collectors together with some of the most recognized and innovative brands in the sector, offering access to exclusive releases and direct conversations with industry leaders.
The initiative aims to strengthen the sense of community and celebrate the shared passion for fine watchmaking within the framework of JCK and Luxury.
Hot 100: Honoring Industry Leaders
On Friday, May 29, the exclusive Hot 100 event will take place at the Venetian Expo. This prestigious invitation-only gathering will recognize the 100 most influential figures in the American watch industry.
The evening will bring together approximately 200 key executives, including retailers, brands, media, and influencers, for a night dedicated to networking, celebrating achievements, and strengthening strategic relationships within the sector.
The return of the Hot 100 to Las Vegas further reinforces the relevance of JCK and Luxury as a central platform for recognition and connection among the leading players in the North American watch market.
Technical Training with Hands-On Experience
The American Watchmakers-Clockmakers Institute will once again bring its Mobile Classroom to the event, offering hands-on workshops and educational sessions focused on watch repair and maintenance. This initiative will allow buyers and industry professionals to gain practical skills directly on the show floor, further expanding the educational component of JCK and Luxury.
The New Must-Attend Destination for the Watch Market
Timepieces at JCK and Luxury is quickly becoming the new must-attend destination for the watch market. With a strong roster of confirmed brands and space still available for select emerging independents, the 2026 edition promises to serve as a strategic platform for industry growth.
Through this expansion, JCK and Luxury not only strengthen their leadership within the jewelry industry, but also establish an ecosystem where education, networking, collecting, and watchmaking innovation converge in one dynamic setting.
Las Vegas is preparing to welcome the global watch community for an edition that promises to mark a defining moment in the professional calendar of the industry.
