Watches can be personal. They can be poetic. However, sometimes they are pure tools—designed with precision and purpose, intended to serve professionals in high-stakes environments. That’s precisely the kind of legacy Bell & Ross has been cultivating since its founding in 1994.
During this year’s Couture Show in Las Vegas, I had the opportunity to explore the brand’s latest releases with my colleague Thomas J. Sandrin, the founder of WatchDNA. What made the experience even more memorable was our conversation with none other than Carlos Rosillo, the co-founder of Bell & Ross—a true visionary who continues to steer the brand’s commitment to function-first design.
From Cockpit to Wrist
Rooted in Paris with manufacturing in Switzerland, Bell & Ross has consistently employed a distinctive aesthetic vocabulary, featuring aviation-inspired instruments, dashboard layouts, high-contrast legibility, and a square case that has become nothing short of iconic. This isn’t form following function—it’s form becoming function.
At the booth, three timepieces immediately stood out—each one offering a fresh take on Bell & Ross’s instrument-inspired DNA.
Skeletonized Precision in Black Ceramic
The BR 03 Skeleton Black Ceramic delivers a modern, stealthy elegance. What you see—and what you don’t—is the story here. The open-worked dial reveals the inner workings, while the matte black ceramic case keeps things tactical and sleek. It’s the kind of watch that feels both futuristic and grounded in tradition, all at once.
👉 Explore the Skeleton Black Ceramic
When Lume Becomes the Hero
Next up, the BR 03 Skeleton LUM Ceramic. This is a timepiece that doesn’t hide in the dark — it thrives in it. With an open dial that’s fully luminescent, it creates an otherworldly glow after sundown. It’s more than visibility—it’s a visual spectacle. The contrast of luminous structure and ceramic casing makes this a standout for anyone who appreciates high-concept, high-performance design.
👉 Discover the BR 03 Skeleton LUM
Cool-Toned Modernism
Ultimately, the BR 03 Skeleton Grey Steel presents a distinct allure. Less covert than its ceramic siblings, this reference stands out with its industrial silver tones, clean finishing, and architectural presence. It feels like a blueprint on your wrist — a raw, honest expression of mechanical watchmaking for those who appreciate structure as much as style.
👉 View the Skeleton Grey Steel
A Vision That Endures
Meeting Carlos Rosillo was a reminder of how far passion and clarity of vision can take a brand. Bell & Ross isn’t trying to be everything to everyone. Instead, they’ve cultivated a devoted following by staying true to their roots: aviation, performance, and professional-grade reliability wrapped in unmistakable design.
As our conversation ended and the booth lights dimmed, one thing became clear — Bell & Ross continues to carve its path not by chasing trends, but by perfecting its mission. And in a world where so many watches compete for attention, sometimes the boldest move is staying exactly where you belong.
Time is more than seconds ticking away. It is a catalyst for transformation. Stay tuned for more highlights from the Couture Show, coming soon to WatchDNA.
