Entering the Ice-Watch universe means discovering a different way of understanding watchmaking. During our conversation with Jean Pierre, one of the people behind the brand, it became clear that Ice-Watch does not aim to compete with traditional watchmaking through solemnity, but through creativity, color, and accessibility. And today, that is an enormous value.
From WatchDNA, a platform created to educate and bring people closer to the different watch brands on the market, we wanted to understand what makes Ice-Watch so special. The answer was as clear as it was coherent: accessible prices, recognizable design, and a very well-defined identity.
The Ice-Watch DNA: color, silicone, and accessible design
Ice-Watch draws inspiration from common and functional designs, but always reinterprets them through its own DNA. Color is the absolute protagonist, silicone is a key element, and everything is presented with a surprisingly high level of quality for its price range. Added to this is carefully designed and recognizable packaging that reinforces the experience from the very first moment.
The brand has managed to build a broad and coherent collection, with classic models, sporty options, and pieces designed for very specific audiences, such as women, men, and children.
Watches that connect with technology and real life
One of the points that caught our attention the most, especially from a family perspective, is the integration of Apple Tag technology in some children’s watches. Thanks to an agreement with Apple, Ice-Watch has managed to integrate the tag directly into the watch, allowing it to be located from an iPhone through the “Find My” function.
This is not only a novelty within the watch industry, but also a practical and reassuring solution for parents who want to know where their children are, without giving up attractive and fun design.
Models for women, men, and children, full of personality
In the women’s segment, Ice-Watch stands out with the Ice design, a model that originates from a base created by a German designer and that the brand completely reinterpreted. The result is a very broad collection, with multiple colors and styles that adapt to different tastes and occasions.
For those looking for something more classic, the brand also offers more understated options, without abandoning its visual identity. Added to this are smartwatches, both for adults and children, available with or without the “Find My” function, in square and round formats.
Among the most striking new releases is Tea, a completely new model with a much more fashion-oriented approach, designed for those who see the watch as a key style accessory.
Watch People: the Swiss Made vision of Ice-Watch
Ice-Watch is also the creative mind behind Watch People, a Swiss Made brand that takes Ice-Watch’s culture of color as a starting point and translates it into watches with their own personality. Each piece conveys a clear aesthetic inspiration, combining Swiss design with a young and contemporary spirit.
It is an interesting proposal for those looking for a watch with character, Swiss Made quality, and a less conventional aesthetic.
Global presence and a constantly growing brand
Ice-Watch has a boutique in Geneva, located on Rue du Marché, one of the city’s most important commercial areas. Online, the brand has a strong presence both through its own channel and on platforms such as Amazon.
In addition, Ice-Watch is present in more than 5,000 stores around the world, with key markets in Europe and solid expansion in Asia, including countries such as Japan, Malaysia, Cambodia, and Hong Kong.
Ice-Watch proves that watchmaking can be fun, accessible, and innovative without sacrificing quality. Whether you are looking for a colorful everyday watch, a functional smartwatch, an option for your children, or a Swiss Made piece with distinctive design, the brand offers real alternatives for everyone.
Discover the brand:
📎 Watchdna.com/Ice-Watch
Discover more about Hong Kong Watch & Clock Fair:
👉 Watchdna.com/HongKong-Fair
