The history between TAG Heuer and Formula 1 tells of a shared passion involving speed and precision. TAG watches are a symbol of excellence in the automotive world that dates back to the 1960s, where the visionary Jack Heuer became involved in the field of four wheels, with the idea in mind that car racing was the inspiration, the perfect testing ground for his timekeepers... The pursuit of excellence and the love of speed, does not end only in a sponsorship, it becomes a symbol.
TAG Heuer stands out for its precision, and Formula 1 makes it clear that every second counts. For this reason, over time, TAG Heuer has developed increasingly sophisticated technologies in order to provide the latest in high-precision systems, accompanying racing legends in sponsorship, such as Ayrton Senna and Steve McQueen. This presence of the Tag Heuer brand has helped to consolidate its image in association with motorsport, innovation and excellence.
TAG Heuer Carrera
The relationship between TAG Heuer and Formula 1 has led to the creation of iconic watches inspired by the world of racing, capturing the excitement and adrenaline of Formula 1 and paying tribute to the most emblematic drivers and teams.
We cannot fail to mention the Carrera, an icon of motorsport created in 1963, Jack Heuer took inspiration from the dangerous road race that was held in Mexico, the Carrera Panamericana.
Being used by numerous Formula 1 drivers, the design of this watch is elegant and functional with easy time reading, one of the most popular models to this day.
TAG Heuer Monaco:
Another iconic TAG Heuer watch is the Monaco, a square chronograph that became famous for its appearance in the film "Le Mans" (1971), starring Steve McQueen. The Monaco is a bold and distinctive watch, with a design that breaks with the tradition of round chronographs.
This watch has become a symbol of style and rebellion, and remains very popular among motorsport fans.
The TAG Heuer Formula 1:
The TAG Heuer Formula 1 collection is a line of sports watches inspired by the world of racing. These watches are more affordable than other TAG Heuer models, but still offer the same quality and precision that characterize the brand. Formula 1 watches are perfect for motorsport fans looking for a sporty and elegant watch at a more accessible price.
TAG Heuer watches, in addition to being elegant and sporty at the same time, incorporate technology and precision, have high-precision movements and innovative technology such as timing to the hundredth of a second, which is used in Formula 1 to record lap times of the drivers.
The brand continues and will continue to be the official timekeeper of Formula 1. The engine of this passion is a sample of a history that motivates motorsport lovers to continue seeking excellence and innovation. TAG Heuer watches inspired by Formula 1 are an emblem and a tribute to the drivers and teams that have left a legacy in Formula 1. The TAG Heuer watch collection is a reflection of commitment and loyalty, leaving us with a legacy that encapsulates the emotion and adrenaline of the races, and a promise to transcend time hand in hand with an amazing sport.
