Multi-year, first-of-its-kind partnership pairs Swiss watchmaking with America’s game. Fans can now rep all 32 teams on the wrist with a new Chronomat GMT 40 and an ultralight Endurance Pro.
Breitling and the National Football League have signed a multi-year global deal naming the Swiss watchmaker the Official Timepiece Partner of the NFL—the league’s first-ever collaboration with a luxury watch brand. To mark the moment, Breitling is releasing two NFL Team Editions across all 32 franchises: the Chronomat Automatic GMT 40 and the Endurance Pro.
Why this deal matters
This isn’t just another logo tie-in. It formalizes a relationship that began with licensed NFL pieces in 2024 and elevates it to a full-scale partnership with year-round visibility—from Super Bowl LX and NFL Honors to activations around the league’s international games. For the NFL, it’s a premium expression of the sport’s culture; for Breitling, it’s a bold play in its largest market with products designed for everyday wear by real fans.
The Collections
Chronomat Automatic GMT 40 "Travel with your team”
Built for fans who cross time zones to catch kickoff, the Chronomat GMT 40 brings utility and team spirit in equal measure.
-
Case: 40 mm stainless steel; ~11.7 mm thick; 200 m water resistance
-
Movement: COSC-certified Breitling Caliber 32 (automatic), ~42-hour power reserve
-
Design cues: Primary team color dial; secondary team color on the GMT hand; team logo engraved on the caseback; fitted to the signature stainless-steel rouleaux bracelet with butterfly clasp
-
What it’s like on wrist: Versatile, robust, and subtle—perfect for a game-day fit or the Monday flight home.
Endurance Pro “Sideline-ready, season-proof”
For a sport that lives in the elements, the Endurance Pro NFL Team Editions deliver rugged performance in a feather-light package.
-
Case: 44 mm titanium, ~12.5 mm thick; 100 m water resistance
-
Movement: COSC-certified SuperQuartz™ Caliber 82 (thermocompensated)
-
Design cues: Matte anthracite dial with team logo at 6 o’clock; inner pulsometer bezel in the team’s primary color; NFL shield engraved on the titanium caseback; black rubber strap with titanium double tang buckle
-
Why it works: Gym to tailgate to stadium—tool-watch durability with unmistakable team identity.
Context: how we got here
Breitling first wave of Chronomat B01 42 NFL Team Editions debuted in 2024 (limited to 104 pieces per team), laying the groundwork for today’s deeper partnership. The new 2025 releases expand the concept with a broader, more wearable mix—automatic GMTs and a quartz sports chrono—while maintaining authentic team design codes.
Specs at a glance
Chronomat Automatic GMT 40 — NFL Team Editions
- 40 mm stainless steel; 200 m water resistance
- Caliber 32 (COSC); ~42 h power reserve; date + GMT
- Team-color dial; secondary-color GMT hand; team logo on caseback; rouleaux bracelet.
Endurance Pro — NFL Team Editions
- 44 mm titanium; 100 m water resistance
- Caliber 82 SuperQuartz™ (COSC); 1/10-sec chronograph; date
- Anthracite dial; team logo at 6; team-color pulsometer inner bezel; NFL shield caseback; black rubber strap.
Our take
Pairing Breitling’s utility first design language with the NFL’s generational fandom is a smart move: the Chronomat GMT 40 gives you a clean, color-forward daily, while the Endurance Pro is the grab-and-go sideline watch. Either way, you get real specs plus real allegiance—without shouting.
Which roster spot gets your vote—GMT traveler or titanium chrono?
Drop your team and wrist size in the comments, and we’ll help you pick the best fit.
