TIME AND THE VALUE OF LIVING ONE'S BEST LIFE

TIME AND THE VALUE OF LIVING ONE'S BEST LIFE

Time, often described as the world's most precious commodity, plays a pivotal role in shaping our lives and careers. For someone deeply immersed in the world of fashion and creativity, like myself, understanding and appreciating the value of time has been a cornerstone of my personal and professional journey.

Throughout my career, spanning the dynamic landscapes of design, from launching pioneering initiatives like Black Designers of Canada  to fostering a thriving business in the competitive fashion industry, time has been both a mentor and a challenge. It has taught me that the moments we choose to seize and the ones we let pass by define the trajectory of our lives.


Living one's best life is an art form that demands conscious time management. It's about prioritizing what truly matters and understanding that while some opportunities are fleeting, others require patience and long-term dedication. For instance, creating a meaningful impact in the fashion world doesn't happen overnight. It involves years of building relationships, honing skills, and staying true to one’s vision despite the ebbs and flows of industry trends.

Time has also shown me the importance of balance. As a new father, balancing personal time with professional responsibilities has become more crucial than ever. Each moment spent with my family is invaluable, and integrating these personal joys with career ambitions is essential for holistic fulfillment. This integration ensures that while I am ambitious in my professional pursuits, I never lose sight of personal happiness and well-being.

Moreover, the concept of time has embedded in me a sense of urgency regarding cultural and social responsibilities. Recognizing that change within the fashion industry, especially concerning diversity and inclusion, requires persistent effort, I've learned to use my time to advocate for meaningful change effectively. The creation of platforms like the Black Designers of Canada  is not just a career highlight but a timely response to a historical oversight in the fashion industry. It's an ongoing commitment to ensuring that future generations of designers are recognized and valued, not just in moments of societal focus but as a permanent fixture of our industry.

Time’s value is also highlighted in the pursuit of personal growth and learning. The fashion world is ever-evolving, and keeping abreast of new trends, technologies, and business models is imperative. Continuous learning and adaptation take time but are essential for staying relevant and innovative. For instance, my journey through the complexities of fashion publication taught me not just about the aesthetics of magazine design but also about the business strategies that sustain a publication in a digital age.

Reflecting on time's role in our lives reminds us that every day is a new opportunity to influence, create, and enjoy. Whether it's through launching a new product line that challenges the status quo, stepping back to assess the strategic direction of a business, or taking time to mentor the next generation of designers, how we use our time can lead to a legacy of innovation and inspiration.

In conclusion, the value of time in living one's best life, particularly in such a vibrant and challenging field as fashion, cannot be overstated. It teaches us the importance of mindfulness, the necessity of patience, and the virtue of persistence. Embracing these lessons allows not only for professional success but for a life richly lived, full of moments that matter both personally and professionally.

Read more articles by George Sully.

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