This week, we embrace the incredible fusion of cinema, fashion, and horology at the Canadian International Fashion Film Festival (CANIFFF) – NEWMUSE at the Toronto International Film Festival (TIFF) 2024!
At WatchDNA, our mission is to build a dynamic community where watch enthusiasts, collectors, and local jewellers can connect and discover new brands. By focusing on education and storytelling, we provide a platform filled with engaging content, brand insights, and editorials, creating a rich experience for all who appreciate the art of timekeeping.
@watchdna 🎬✨ Relive the Magic of CANIFFF: NEWMUSE at TIFF 2024!✨🎬 What a night to remember! We were beyond excited to be part of @CANIFFF NEWMUSE, where @WatchDNA helped fuse the art of timekeeping with the creative worlds of fashion, film and music during the Toronto International Film Festival @TIFF ⏱️✨ Held at the iconic @solunatoronto on Queen West, guests were treated to a live fashion film creation by award-winning director Brock Newman as he shot, edited, and premiered a stunning film right before our eyes! 🎥👗 We extend our heartfelt thanks to Roger Gingerich, CEO of CANIFFF, for hosting and inviting us to such a spectacular evening! We also want to express our gratitude to: @Toronto Auto Brokers for their luxurious McLaren, brought an exciting mix of elegance and speed to the evening! 🚗💨 @Gem Bijou for honouring creativity with an impressive collection of watches featured in iconic films, spotlighting the significant role of timepieces in storytelling. We proudly showcased models like the @Hamilton Watch Ventura, famously worn by Elvis in Blue Hawaii, and the Murph from Interstellar, both treasured by collectors and movie fans.⌚🎬 In collaboration with theempiregroup.ca we connected the fashion crowd with the timeless art of watchmaking, celebrating fashion through live music, art, and stylish displays. ✨ Missed the event? You can still experience the magic! WatchDNA.com/CANIFFF-NewMuse-2024 #WatchDNA #CANIFFF #TIFF2024 #FashionFilm #TimekeepingArt #NewMuse #TorontoAutoBrokers #McLaren #HamiltonVentura #GemBijou #theempiregroup.ca #Toronto #Canada #style #fashion #trends #redcarpet #Soluna #moda #yyz #torontofashion #film #filmmaking #community #party #lifestyle #festival #tiff #celebration #bestdressedlist ♬ original sound - All things watches
Our celebration at CANIFFF was one for the books, and we couldn’t have done it without the support of key partners like GemBijou, who helped bring this activation to life. We proudly showcased iconic timepieces seen in legendary films, such as the Hamilton Ventura, worn by Elvis Presley in *Blue Hawaii*, and the Hamilton Murph, central to the plot of *Interstellar*. These watches, admired by both collectors and cinephiles, embody the deep connection between film and horology.⌚🎬
A massive thank you goes out to all the amazing guests who joined us at this incredible event. Your enthusiasm and curiosity made our activation special, and we loved seeing so many of you try on these celebrated watches!
The Event: Fusing Fashion and Timekeeping
In collaboration with The Empire Group, we created a magical night where fashion and the art of watchmaking intersected. From live music and interactive art displays to sleek fashion vignettes, the event was a cultural celebration. We showcased how watches aren’t just accessories, but a form of storytelling, with each piece symbolizing a moment in time.
Relive the Magic of CANIFFF: NEWMUSE at TIFF 2024!
Held at the iconic Soluna toronto on Queen West, the night featured an unforgettable live fashion film creation directed by the talented Brock Newman. Guests were captivated as Brock filmed, edited, and premiered a fashion film in real-time, blending the worlds of cinema, style, and creativity.
We’re grateful to Roger Gingerich, CEO of CANIFFF, for hosting this unforgettable evening and giving us the opportunity to immerse the audience in the art of timekeeping.
Luxury Meets Style
What’s an extraordinary night without a touch of luxury and speed? A special thanks to Toronto Auto Brokers for bringing their show-stopping McLaren to the event. This sleek supercar brought an added sense of excitement, elegance, and power to the evening, making a statement as the lead actor in Brock Newman’s live film made their entrance in it.🏎️✨
Just as a fine watch pairs perfectly with any high-fashion look, the McLaren paired seamlessly with the elegance and sophistication of the night. It’s a reminder that both timepieces and cars are more than just functional—they are expressions of style, precision, and craftsmanship.
Looking Ahead
The event at CANIFFF: NEWMUSE was just the beginning. We have so many more exciting collaborations and activations coming up, so stay tuned for more! Whether you missed the night or want to relive the magic, follow us for exclusive content and updates on future events.
Let’s continue to celebrate the powerful connection between cinema, fashion, and horology.
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