Each drop is a small universe with its own story.
Worden Watch Studio is where I design small batches of expressive watches that feel closer to wearable sculptures than traditional timepieces. I started the brand because I could not find watches that spoke to people like me. Most watch designs felt too safe, too corporate, or too focused on heritage marketing instead of real meaning. I wanted to build something that felt personal and artistic, something that could live in the same world as modern design, street culture, and independent art.
Every watch I create begins with a theme. I build the design, dial artwork, colors, and story around that theme until it becomes a complete little universe. The watches feature bold geometric forms, colourful dials, and numbered limited editions that make each drop feel intimate and collected. My goal is to give designers, artists, and thoughtful creatives a watch that reflects who they are. Not a status symbol, but an identity. A piece that feels like a sculpture you get to carry through your day.
Worden is built for people who are tired of safe options and want something more intentional. I personally design each piece and focus on quality, storytelling, and originality. My hope is that every watch I release gives the owner a sense of connection, meaning, and creative energy. This brand is an ongoing project and each drop adds a new chapter to that story. If someone collects a Worden watch, they are collecting a piece of that creative journey.
I have always loved design, but the deeper I got into the watch world, the more I realized nothing really spoke to people like me. Everything felt either overly corporate or stuck in ideas from the past. There were plenty of watches that were well made, but none that resonated with me on an emotional level. I searched for months and after I had seen the vast majority of the watch offerings, I said to myself, “Is that it?”
At some point it clicked that the watch world was speaking a language I did not connect with. Too much heritage marketing. Too much focus on categories like diver, pilot, and dress. It all felt safe. I wanted a watch that lived in the same creative space as the rest of my life. A piece that had emotion, color, and courage behind it. When I could not find that, I decided to build it myself. Worden Watch Studio started as my answer to that gap.
It always starts with a universal feeling or relatable moment from Our Shared Human Experience. Something emotional or visual that I want to explore. Once I have that seed, everything grows around it. The colors, the theme’s logo, the marketing materials, the audio, even the tone of the story behind the drop. I treat each theme like a world of its own. I try to build a visual language that feels complete, so that when someone wears the watch, it feels like they are stepping into that universe with me.
The process is part design and part intuition. I sketch, experiment with color, moodboard, and prototype variations until everything aligns with the feeling I want the piece to communicate. When the theme and the form lock into place, that is when it becomes a wearable sculpture. A lot of it is about feeling. If I do not feel anything when I look at a concept, it does not move forward. Every drop needs to have a pulse.
A lot of my creative influences come from outside the traditional watch world. Modern industrial design shaped the way I think about form. Street culture shaped the way I think about identity and expression. Independent art shaped the way I think about meaning and narrative.
I have always connected with creators who build their own lane. Designers and artists who make things with intention and a clear point of view. I like when something feels raw, personal, and not filtered through layers of corporate approval. I pull from architecture, interior design, and independent fashion because those worlds feel most alive to me. They are bold, expressive, and not afraid to take risks. That is the energy I want in my watches.
Success for me is staying true to the creative vision. I want to keep building watches that feel like small universes and keep moving forward with intention. If each drop feels personal and meaningful, that is success on the creative side.
On a personal level, success is knowing that people connect with the work in a real way. When someone tells me a Worden watch feels like it reflects who they are or that it makes them feel something specific, that tells me I am on the right track. I want the brand to grow, but I want it to grow in a way that protects the studio feel. Limited runs, strong stories, and a close connection with the collectors who resonate with the vision behind the brand. If I can keep that energy intact as the brand grows, then I am doing it right.
