WatchDNA at the 2025 Hong Kong Watch & Clock Fair
Our Founder Joins Global Voices to “Connect, Share, Inspire”
We are proud to officially announce our participation in the upcoming HKTDC Hong Kong Watch & Clock Fair, taking place from September 2 to 6, 2025. This major industry event unites creators, retailers, and leaders from around the world.
Our founder Thomas J. Sandrin, MBA will be speaking on:
🗓 Panel: Connect, Share, Inspire: KOL Global Meetup
📍 Date: September 5, 2025 The Dial, Halls 3FG, L3, HKCEC
🕦 Time: 11:30 AM – 12:10 PM
About the Panel
This global meetup gathers watch influencers from Canada, Singapore, and Hong Kong to explore how different regions engage with horology.
🎯 Key Topics:
- Regional Retail Watch Trends: What your audience loves—from designs to lifestyle pairings.
- Channel & Platform Strategy: Insights on managing content and engaging communities.
This roundtable is ideal for brands seeking to understand the digital habits and emotional triggers of modern watch consumers.
Meet the Speakers
🇨🇦 Mr. Thomas J. Sandrin, MBA
Founder & President, Northern Watch Services Inc.
Creator of WatchDNA.com
With over 16 years in luxury watches—including 12 years with Hamilton (Swatch Group)—Thomas brings a global lens and bold storytelling approach. His agency supports 30+ brands and retailers with strategy, content, and activations. His platform, WatchDNA.com, connects thousands of readers across 800+ retailers and 300+ brands.
🇸🇬 Mr. Ronald Chew
Content Creator, @Horologym

Ronald launched @horologym in 2015 and now reaches 50,000+ fans. He’s a core voice in Singapore’s SWAG and Tudoraholics communities, and contributes to The Balance Coq magazine.
🇭🇰 Ko Sir (Mr. Stephen Ko)
Watch Influencer, “Ko Sir Speaking” YouTube Channel

Known for engaging reviews and tutorials, Ko Sir inspires both new and seasoned collectors across Hong Kong and beyond through his YouTube channel.
🇭🇰 Mr. Erwin Chu | Moderator
Watch Columnist & Collector @Erwinchu

Erwin’s collection spans Patek Philippe to Laurent Ferrier. With experience at MIT, Stanford, and Michigan, and projects with IWC, he blends engineering precision with lifestyle flair.
A Conversation That Connects Generations and Regions
“This panel is a celebration of voices—each shaped by different regions, styles, and stories,” says Thomas. “I’m honoured to contribute and learn from this amazing group.”
From Instagram to in-store, from Toronto to Singapore, this panel will explore how horology bridges cultures and generations.