Alexander Awards
The Alexander Awards is an annual recognition program celebrating creative excellence in the watch industry. Created by Poseidon & Co., the awards honor the most remarkable campaigns, content, and initiatives in watch communication — recognizing outstanding work across 8 categories including Brand Experience & Retail, Campaign, Content Series, CSR Initiative, Film & Animation, Partnership & Influence, Photography, and Technological & AI Innovation in Communication. Special recognition awards include Young Talent, THE GREAT! grand prize, and the Public Choice Award. The 2026 awards ceremony will take place on December 2, 2026 in Geneva, Switzerland.
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