WatchDNA is designed as a platform to bridge the gap between watch enthusiasts, brands, and their network of Authorized Dealers. We share a deep passion for timepieces and the unique stories behind their owners.

We believe strongly in fostering trust and supporting local businesses, which play an essential role in their communities. That’s why WatchDNA is built as a commission-free platform, enabling you—the watch enthusiast—to connect directly with Authorized Dealers, engage with them, and purchase with confidence.

This approach not only strengthens local retailers but also ensures that you benefit from expert guidance and authentic service, while discovering your next timepiece from those who best understand the craftsmanship and value behind every watch.

While we are not responsible for the authenticity of these timepieces, we only showcase products available through our trusted network of business partners. In addition, we are proud to collaborate with Watch Certificate™, which, through their network of certified watchmakers, provides an additional layer of trust and assurance for your timepieces.

To learn more about Watch Certificate™, you can connect directly with Trillium Watch Service.

At WatchDNA, we value informed decisions when purchasing timepieces. While not all brands are available within our jeweller network, we’re happy to connect you directly with brands that sell exclusively online.

If you’re searching for a brand or model not featured on our site, simply reach out, and we’ll do our best to connect you with a trusted jeweller partner or the brand itself.

Our selection is constantly growing, and we look forward to being part of your journey to the perfect timepiece.

Your quest for the perfect timepiece is a journey we're excited to be a part of.

We're delighted to hear you've established a trusted relationship with your local jeweler—supporting local businesses is at the heart of what we do at WatchDNA.

If your favorite store isn't yet featured on our platform, we'd be honored if you could introduce us.

Our aim is to ensure they can extend their high-quality service to more local shoppers like you through our site. Additionally, WatchDNA is continually updated with the latest news from brands and captivating stories within our industry. We invite you to visit our site regularly to stay informed and connected with the world of timmepieces.

When a new jeweller joins our platform, we make a contribution to a worthy cause, helping to create positive change in the world.

After over two years of extensive market research initiated during our founder MBA journey, WatchDNA has been crafted in response to the needs of a wide array of industry stakeholders, from brands and jewellers to end-users across various continents.

With the ever-growing surge of online content, it's becoming increasingly challenging for consumers to discover reliable platforms. In the past 5 to 10 years, the watch distribution landscape within our industry has undergone profound changes, fundamentally altering how timepieces reach consumers.

However, in recent years, we saw an urge for online platforms, opening their own brick & mortar stores, realizing that even though having an online presence is now mandatory for brand awareness, in-store purchases represent more than 93% of annual retail sales.

Furthermore, experiencing a brand in its physical store goes beyond simple shopping; it's about immersing oneself in the brand's world, where every detail, from the store design to the interaction with staff, contributes to understanding and feeling the brand's core values and identity. In a store, customers can touch, feel, and see the products in their intended environment, surrounded by the brand's aesthetic and ethos, making the experience deeply personal and direct. This direct engagement allows consumers to connect with the brand's DNA on an emotional level, fostering a sense of loyalty and connection that online or indirect experiences may not replicate as fully.