Thomas J. Sandrin, MBA a luxury watch industry veteran with 16+ years of experience, relocated from Paris to Canada. He excelled as canadian brand manager for Hamilton watch , part of Swatch Group, and holds an MBA from the Australian Institute of Business. Leader with a proven track record of success, Thomas believes in the power of networking. He has a deep-seated conviction that it is essential to cultivate meaningful connections with others. In addition, Thomas is always happy to share his knowledge and expertise while meeting wonderful people and acquiring new skills and insights. He places a high priority on maintaining a professional and trustworthy reputation among all of his peers.

In 2021, Thomas J. Sandrin decided to launch Northern Watch Services Inc. , a 360° agency dedicated to providing authorized jewellers and luxury brands with industry expertise to enhance their brand presence online and through in-person activations. The company's motto is "Connecting Jewellers with Brands, Watch Enthusiasts, and Corporate Clients.”
Then, throughout his MBA journey and after extensive market research discussions with many stakeholders within the industry—retailers, brands, and end-consumers—he decided to launch WatchDNA to educate watch aficionados and connect them with a network of jewellers.