A Glimpse into Citizen: Innovation, Art, and a Watch for Every Citizen
In an exclusive interview at their booth, we had the pleasure of sitting down with Martin from Citizen Watches to explore the brand's rich heritage and exciting new collections. The conversation highlighted Citizen's commitment to creating timepieces for everyone, from seasoned enthusiasts to those just beginning their horological journey.
A Legacy for Everyone
With a history spanning over a century, Citizen is a pillar of the watchmaking world. The brand's name was intentionally chosen to reflect its mission: to create a watch for every citizen. This philosophy results in a broad spectrum of timepieces, ensuring there's something for every taste and style.
Elegance Redefined: The Ladies' Collections
A significant focus for Citizen is its expanding range of ladies' watches. Key collections include:
The Bianca
Featuring an elegant, elongated case, this square-shaped watch remains a very popular and sophisticated choice.
The Raine Collection
A brand-new offering with a unique teardrop case shape paired with a delicate bracelet. The model in rose gold with a green dial is particularly exquisite.
The Corso Collection
As one of Citizen's most popular lines, it now includes a 37mm model designed as a woman's watch but also perfect as a versatile "boyfriend" style.
Engineering Marvels: The Promaster Series
The Promaster line is where Citizen truly flexes its technological muscle. These watches are crafted from lightweight Super Titanium and boast incredible accuracy, synchronized via radio control or GPS technology to within one second every 100,000 years. They also feature a self-adjusting perpetual calendar.
Highlight models include:
Collaborative Dials
A partnership with Fujifilm has produced stunning translucent dials that change color in the light.
Artistic Flair
Certain models feature a crystal that extends to the bezel's edge, creating visual depth, while others incorporate a moon phase complication and a stained-glass motif, blending technology with art.
Land, Sea, and Air
The Promaster Land series features an Ana-Digi display, while the dive watches offer robust Eco-Drive technology water-resistant to 200 meters. The Promaster Air collection has also been updated with a new shape and the same Ana-Digi technology.
Elevated Craftsmanship: The Series 8
Representing Citizen's foray into higher-end timepieces, the Series 8 collection offers exceptional value. Standout models include a breathtaking blue mother-of-pearl dial and an ice-blue watch with a hand-carved dial in a distinctive tonneau shape, accented with gold hands and indices.
The Future is Bright
As a leader in the watch industry, Citizen continues to strengthen its presence in the North American market by expanding its premier collections while maintaining accessible price points. For a major teaser: next year marks the 50th anniversary of Citizen's groundbreaking Eco-Drive technology, and the brand is planning something very significant to celebrate. While others are just entering the solar-powered space, Citizen has been perfecting it for half a century.
