Kelton is a nostalgic yet vibrant French watch brand rooted in everyday affordability and playful design. Originally launched in 1955 through a partnership between TIMEX and French watchmaker Stéphane Boullier, Kelton quickly became beloved for its accessible pricing and unconventional distribution—selling timepieces through tobacco shops, press stands, and stationery stores, rather than traditional jewelers—making it a pop-cultural icon in mid-20th-century France.

Today, Kelton lives on with a modern, retro-inspired aesthetic deeply infused with pop, racing, and vintage sensibilities. The brand’s current collections—such as the Colorama line, the sporty RC models, and commemorative 1955 diving editions—highlight bold colors, oval or angular cases, quartz and automatic movements, and French design paired with assembly in France. Kelton’s target audience spans style-conscious trendsetters and watch enthusiasts seeking affordably priced, whimsical, and well-made timepieces that celebrate French heritage and craftsmanship.