Chanel is a luxury fashion brand founded by Coco Chanel in France in 1909. It is known for its iconic fashion designs and accessories, including handbags, jewelry, and fragrances. In 1987, Chanel launched its first watch collection, the Premiere, which became an instant classic. Today, Chanel offers a wide range of watch collections for both men and women, including the J12, Boyfriend, Mademoiselle, and Monsieur. Each collection features a unique design and is crafted with exceptional quality materials, showcasing Chanel’s signature style and attention to detail.
Chanel
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1909
Gabrielle Chanel (Coco Chanel) opens her first hat shop in Paris, France.
1987
Chanel launches its first watch, the Première.
1999
Chanel launches its first men's watch, the J12.
2000
Chanel introduces its first in-house movement, the Calibre 1.
2011
Chanel launches the Boyfriend watch, a watch designed for women that borrows elements from men's watches.
2016
Chanel introduces the CODE COCO watch, which features a patented interchangeable strap system.
2017
Chanel introduces the Mademoiselle Privé watch collection, which pays homage to the life and work of Coco Chanel.
2018
Chanel introduces the Boy.Friend Skeleton, the first skeleton watch from the brand.
