Seventy years do not come around every day. And when it comes to Kelton, the celebration could not be discreet. To mark this very special anniversary, the iconic French brand introduces a new member of its Héritage collection: a limited edition dress watch that distills style, memory, and a touch of pop audacity, exactly as its DNA has dictated since 1955.
An anniversary edition with its own character
Kelton once again proves that it knows how to play with time. The new Héritage Croco 70 Years pays tribute to the legendary “Dirty Dozen,” those military watches born during the Second World War, reinterpreting them with contemporary elegance and a decidedly chic approach.
Limited to just 100 numbered pieces, this unisex model combines a luminous white dial with a refined green strap made of genuine alligator leather crafted in France. A subtle yet characterful contrast, designed for both collectors and those seeking a watch with history… and attitude.
70 years as a pop icon
“Vous vous changez, changez de Kelton.” Few phrases have left such a deep mark on the French collective memory. Since its creation in 1955, Kelton has known how to stay ahead of its time, democratizing the wristwatch and turning it into an object of style, expression, and freedom.
Over the decades, the brand has evolved without renouncing its irreverent spirit. Today, more than half a century later, Kelton reaffirms its place in French watchmaking with a clear vision: to offer every person the watch that suits them, yesterday, today, and always.
The dress watch: effortless elegance
Minimalist, versatile, and timeless. The dress watch is the kind of timepiece that does not need to call attention to stand out. Designed to accompany both an impeccable suit and a more relaxed look, it is the very definition of natural elegance.
The Héritage Croco 70 Years embodies this philosophy perfectly: clean lines, balanced proportions, and a unisex design that adapts with equal ease to feminine and masculine wrists. A watch that does not impose itself, but always adds something.
Details that make the difference
The piece features a 38 mm stainless steel case, an acrylic crystal, and a reliable Japanese three-hand quartz movement. Its 5 ATM water resistance makes it ideal for everyday wear, while the alligator strap, lined with Italian leather, adds a touch of discreet and sophisticated luxury.
In addition, the collection is completed with other strap options in different colors, maintaining the Kelton aesthetic intact and offering new forms of personal expression.
Kelton: yesterday, today, and tomorrow
Kelton is not just celebrating an anniversary: it is celebrating a way of understanding time. With this new Héritage model, the brand shows that its legacy is not nostalgia, but a solid foundation for continued reinvention.
Seventy years later, the message remains the same… and more relevant than ever: if you change, change to Kelton.
Discover the brand:
📎 Watchdna.com/Kelton
