Samaneh, with a PhD in Business and Management from the University of South Australia , specializes in marketing and tourism management. Her expertise spans qualitative, quantitative, and mixed research methods, focusing on consumer behavior, marketing, and tourism marketing, particularly in developing niche tourism products like astrotourism. Her innovative research, funded by prestigious scholarships, combined visual astronomy with tourism marketing in Australia. An experienced researcher and lecturer, Samaneh has worked at various institutions, including the University of South Australia and the AIB, where she received the 2020 'Teaching Excellence Award'. Her teaching approach emphasizes real-world applications, critical thinking, and problem-solving through experiential learning and online platforms.