Swarovski
The name Swarovski has long been associated with luxury, accuracy, and dazzling craftsmanship. The company is known for making beautiful crystal items like jewelry, home art, and accessories. The brand was started by Daniel Swarovski in Wattens, Austria, in 1895. They are experts at cutting crystal to make beautiful pieces that catch and reflect light in beautiful ways. Because Swarovski is dedicated to new ideas, high quality, and good design, it has become a major player in the world of high-end and glamorous items.
As an extension of its traditional crystal products, Swarovski started making watches that mix the brand's famous crystal craftsmanship with beautiful watch design. People who want to add a bit of class and luxury to their everyday life wear Swarovski watches. Every watch is a mix of new technology and old-fashioned artistry. They use precise Swiss movements inside designs that are often decorated with their signature crystals. These watches are more than just timepieces; they're fashion statements that look great at any event that calls for a touch of class. Since it started making watches, Swarovski has become even better known as a name that shows the beauty of crystal in all areas of life.
1892
Daniel Swarovski, the founder, invents an automatic cutting machine that facilitated the production of crystal glass, laying the groundwork for the company's future endeavors in crystal production, including watches
1895
The Swarovski company is founded by Daniel Swarovski, along with financier Armand Kosmann and Franz Weis. They established a crystal cutting factory in Wattens, Austria, utilizing local hydroelectricity for the energy-intensive grinding processes. This marks the start of Swarovski's journey, which would eventually include the production of watches
1899
Swarovski first used the edelweiss flower in its logo, a significant branding element that would evolve over time
1935
The introduction of customized optical instruments by Swarovski's son, Wilhelm, eventually led to the launch of Swarovski Optik and the company's diversification into various products, including eventually watches
1977
Swarovski enters the United States' jewelry market, marking a significant expansion that includes its later ventures into watches
1988
Swarovski changes its logo from the edelweiss flower to the current swan logo, an important branding milestone that reflects on all its products, including watches
2020
A major company shake-up occurs as Swarovski appoints Robert Buchbauer, a direct descendant of the founder, as its new CEO. This period marks significant changes within the company, affecting all divisions including watches
2021
Under the creative direction of Giovanna Battaglia Engelbert, Swarovski releases a new retail collection that includes watches, among other products. This collection draws on archival designs, including those created by founder Daniel Swarovski
