Casio Computer Corp.
Casio Computer Co. was founded in 1946 by Tadao Kashio as a calculator manufacturing company and entered the timepiece market in 1974 with the release of the CASIOTRON, their first digital quartz watch. This innovative device could display hours, minutes, seconds, and the date, marking Casio’s emergence as a significant player in the digital watch industry, a place it continues to uphold today. In 1983, Casio revolutionized the watch market with the introduction of the best-selling G-Shock series and continued to innovate in the following decades with watch lines including the Pro Trek series for outdoor enthusiasts, featuring altimeters, barometers, and compasses. The company also developed the Edifice line of analog watches, combining sophisticated styling with advanced technology. Today, Casio remains one of the world’s biggest manufacturers of digital watches, with the G-Shock line alone having sold over 100 million units globally. It continues to innovate with new features like Bluetooth connectivity and solar power while revisiting classic designs for re-issues and anniversary editions.
Brands summary:
Casio’s greatest creation, The
G-Shock
line, launched in 1983, revolutionized digital watches with its unique shock-resistant design and rugged aesthetic, establishing a new category in the watch market. It continues to enjoy massive popularity worldwide and now includes dozens of models from simple retro styles to luxurious all-metal versions.
Casio
's main watch line, meanwhile, offers affordable, reliable timepieces ranging from simple digital watches like the iconic A158W to more feature-rich models at accessible price points.
Oceanus
, Casio’s luxury division, is distinguished by watches that combine high-end materials with advanced technology.
