At the heart of our watchmaking philosophy is James Williams, our Founder, Head Designer, and Watchmaker. Based in the small Canadian town of Simcoe, Ontario, James brings a deep passion for horology, heritage, and craftsmanship to every timepiece. Inspired by the golden eras of watch design, from the 1940s to the 1980s, our goal is to create affordable luxury watches that turn heads and spark curiosity. We believe a great watch shouldn’t break the bank; it should make people say, “That's beautiful!”
Blending vintage inspiration with modern precision, we’re committed to bringing art, design, and heritage together in every piece we create. Each watch tells a story, thoughtfully crafted to be unique, accessible, and timeless. Join us in redefining what luxury can look like. Accessible. Artistic. Unforgettable.