For watch aficionados and tennis enthusiasts alike, Rado just delivered a powerful baseline winner. The Swiss Master of Materials is proudly celebrating a remarkable 40-year legacy in professional tennis by renewing its role as Official Sponsor and Official Timekeeper for the prestigious Mubadala Citi DC Open. This world-class event, the globe's only combined ATP & WTA 500 tournament, returns to Washington D.C.'s Rock Creek Park Tennis Center from July 19th to 27th, 2025.
Founded in 1969 to champion Arthur Ashe's vision of accessible, public-park tennis, the Mubadala Citi DC Open has grown into a cornerstone of the sport – the fifth-largest pro tournament in the US and the longest-running at a single site. It draws elite athletes, global leaders, and dedicated fans, making it the perfect court for Rado to honour four decades of shared passion.
"This milestone isn't just about keeping time; it's about celebrating values," shared Adrian Bosshard, CEO of Rado. "Rado and tennis share essential values and the same ambition to redefine the limits of what's possible. Each timepiece and every game tells a story of strategy, precision, and emotion. We are thrilled to continue this partnership."
Mark Ein, Chairman of the Mubadala Citi DC Open, echoed the sentiment: "We are thrilled to continue with Rado, a brand that shares our commitment to excellence and innovation. Celebrating 40 years of their contributions, having such an iconic company as our Official Timekeeper adds prestige and precision to our tournament, deeply rooted in history and world-class competition."
Rado x Tennis: A Legacy Forged in Precision
Since Rado first entered the tennis arena in 1985, the sport has undergone a technological revolution. Innovations in rackets, balls, and surfaces amplified power and speed, while systems like electronic line calling elevated accuracy to unprecedented levels. Precision became paramount.
Inspired by this relentless pursuit of excellence – where technology shapes performance and aesthetics – Rado found a natural synergy. As the Master of Materials, the brand mirrors tennis's evolution through its own use of high-tech ceramic, embodying the resilience, individuality, and precision seen in top athletes. For forty years, Rado has served as Official Timekeeper at major ATP and WTA events worldwide, a testament to its unwavering dedication to the sport's heartbeat: perfect timing.
The Commemorative Masterpiece: Captain Cook x Tennis Limited Edition
To mark this platinum anniversary, Rado unveils a collector-worthy tribute: the Captain Cook x Tennis Limited Edition. This special timepiece masterfully blends Rado's design heritage with the spirit of tennis.
-
Sporty Elegance: It captures a dynamic, sporty aesthetic infused with subtle vintage cues, creating a watch as suited for post-match celebrations as it is for appreciating court-side strategy.
-
Adaptable Performance: Mirroring a champion's versatility across surfaces, the watch features Rado's innovative EasyClip system. This allows for effortless bracelet release and quick swaps between the included steel bracelet and three additional textile NATO-style straps.
- Crafted Legacy: True to Rado's reputation, high-tech ceramic ensures lightweight durability and a distinctive feel, symbolizing the enduring quality of both the brand and its four-decade tennis partnership.
For the Aficionado:
This limited edition isn't just a watch; it's a piece of horological and sporting history. The EasyClip system offers practical customization beloved by collectors, while the NATO straps provide a distinctly sporty, tactile connection to the game. The use of high-tech ceramic – a Rado signature – ensures the piece feels modern, luxurious, and built to last, much like the legacy it commemorates. It's a conversation starter, a symbol of precision engineering meeting sporting passion, destined to be a sought-after piece for those who appreciate the confluence of design, innovation, and heritage.
Join the Celebration:
As the world's best players converge on Rock Creek Park this July, Rado will be there, not just measuring moments, but celebrating them. The Captain Cook x Tennis Limited Edition stands as a tangible symbol of 40 years where split-second accuracy meets timeless design – a true ace for the discerning collector.
