Selten
Selten is a contemporary watch company that is open
to different ideas, creative thinking, unique materials, and an overall fresh approach to making
timepieces.
Leonardo Tsai from Hong Kong started Selten in 2017. Coming from a watch dial making family, he has a huge crash in watches ever since he was young. The first launch of Selten’s meteorite series 00& 01 are truly stunning. Leonardo spent 4 years in R&D to perfect them. Later in 2023, the second model (Salvage bronze) diver was born with a hand patina’d dial, each one is one of the kind.
The name “SELTEN” is taken from the German word for “rare”—due to the utmost respect for German watchmaking. According to Leonardo, “The quality, craftsmanship, and beauty of German watches, as well as the resilience of the German watchmaking industry, serve strongly as inspiration to me.”
