Maurice Lacroix
Maurice Lacroix is a luxury Swiss watch brand known for its fine craftsmanship, contemporary designs, and innovative technology. The brand was established in 1975 in the Swiss town of Saignelégier, and it quickly gained a reputation for its high-quality timepieces. Today, Maurice Lacroix continues to create luxury watches that are both functional and stylish. With a focus on precision, durability, and aesthetic appeal, Maurice Lacroix is a favorite among discerning collectors and watch enthusiasts all over the world. Whether you’re looking for a classic dress watch or a sporty timepiece, Maurice Lacroix has a range of options that are sure to impress.
1975
Maurice Lacroix brand was established in the Swiss town of Saignelégier
1980
The brand focused on classic dress watches and gained a reputation for fine craftsmanship
1990
Maurice Lacroix introduced its first line of sports watches
2001
The brand launched the Pontos collection, featuring innovative technology and contemporary designs
2006
Maurice Lacroix introduced the Masterpiece collection, featuring complex, high-end movements and unique designs
2010
The brand created its first in-house movement, the ML106-7, featured in the Masterpiece Le Chronographe Squelette model
2021
The brand announced a partnership with record-breaking wingsuit pilot Jeb Corliss, creating the AIKON Venturer Limited Edition Jeb Corliss watch.
FOUNDED
1975
HEADQUARTERS
Saignelégier, Switzerland