Thomas Sabo



THE HISTORY OF THOMAS SABO COMPANY THOMAS SABO is one of the leading global brands designing, selling and distributing jewellery, watches and beauty products for women and men. Our driving forces are a love of fashion and a fascination for creating innovative, highly-expressive accessories.

Extraordinary attention to detail is paid in the creation of trend-oriented designs which range from classic and elegant, to flamboyant and edgy. This, together with the highest standards of product quality, are the key characteristics of the world of THOMAS SABO. Expressive and iconic designs from the ladies' and men's collections, such as the love knot, skulls, leather bracelets and the feminine infinity rings, have acquired cult status in the THOMAS SABO product world and are highly-coveted among customers across the world.

Our mission is to create a product that delights and fascinates people. Our aims are: to constantly inspire our customers with innovative and trend-setting creations to spread our unique love for style to define the industry standard with materials of the highest quality

THOMAS SABO co-operates with 2,800 trade partners worldwide, as well as with leading airlines, cruise ships and airport destinations.

312 shops (112 shop-in-shops, 31 corners and 169 stand-alone-shops) worldwide present the THOMAS SABO brand world in a unique ambience.

Around 1,860 employees worldwide are the key to our success.

1,860 employees worldwide are the key to our success


1984 – THOMAS SABO is founded by Thomas Sabo.

1990 – By the end of the 1980s, THOMAS SABO has developed into one of the most successful brands for innovative silver jewellery in the German-speaking world. In the early 1990s the company repositions itself and now appears with an extended design team and a mature brand concept. THOMAS SABO is now renowned for its Sterling Silver Collection.

1992 – Susanne Kölbli becomes Creative Director at THOMAS SABO. Ever since, the qualified graphic designer has been decisively shaping the aesthetic of the brand with her unique style, wealth of ideas and her sensitivity for trends.

1998 – The first exclusive THOMAS SABO stand-alone-shop is opened in Frankfurt. In the years that follow many stand-alone-shops in prime locations, as well as shop-in-shops in leading department stores, are established.

2006 – The introduction of the THOMAS SABO Charm Club jewellery collection is an overwhelming success. The passion among customers for collecting the ultra-detailed Charms remains unbroken to this very day.

2007 – The Rebel at heart product range is launched: aimed at the male target group, it features expressive items of jewellery with an edgy, rock & roll vibe. The collection is characterised by designs crafted from blackened 925 Sterling silver, matched with masculine materials such as leather and black synthetic zirconia.

2009 – The brand expands its portfolio with the launch of the Watches Collection, which perfectly reflects the DNA of THOMAS SABO and the existing jewellery collections.

2010 – THOMAS SABO extends its product range with the launch of Charm Rose Eau de Parfum, the first perfume for the brand and steps into the beauty market.

2012 – For the very first time, THOMAS SABO employs A-list personalities such as Katy Perry, Poppy Delevingne and David Garrett for its international advertising campaigns. The ambassadors represent the two product ranges in the Sterling Silver Collection: Glam & Soul (women's) and Rebel at heart (men's).

2013 – THOMAS SABO breaks new ground in design and launches items of jewellery with 18kt yellow and rose gold plating for the very first time.

2014 – The Karma Beads jewellery line, which consists of Filigree Beads and the Wheel of Karma as the centrepiece, is launched. Thanks to the diversity and combination possibilities of the new jewellery line, each jewellery creation radiates individual karma style. Top model Georgia May Jagger and Formula 1 driver Nico Rosberg represent the brand as the new campaign faces.

At the end of the year, with THOMAS SABO Fine Jewellery, the company presents its first genuine jewellery collection with impressive designs made of high quality materials such as 18k rose, yellow and white gold, as well as 925 Sterling silver, featuring diamonds and precious stones.

2015 – THOMAS SABO Love Bridge is launched: the wide selection of bracelets and necklaces that can be personalised is the latest addition, presented by the testimonials Georgia May Jagger and Marlon Teixeira. From now on, with the motto “Make memories last”, special moments can be eternalised on THOMAS SABO jewellery, thanks to complimentary engraving.

2016 – In March 2016 around 490 employees move into the new, international and highly modern company head office in Silberstraße 1 in Lauf an der Pegnitz, Germany. This marks a major milestone for the further long-term growth of the company.
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Lauf an der Pegnitz, Germany

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